Customer Strategy & Marketing

Customers are the source of real growth. We combine in-depth customer insights with practical expertise in operations and economics to help our customers create sustainable, organic growth.

What We Do?

  • Customer insights and segmentation
  • Product and category management
  • Sales and channel effectiveness
  • Customer experience
  • Marketing and brand strategy
  • Loyalty
  • Go-to-market strategy

Strategic Plan and Operational Plan Services

Strategic plan is about setting a direction for the organization, developing goals and objectives and identifying a range of strategies to follow so that the organization might achieve its goals. ... Organization management and staff should frequently refer to the operational plan in carrying out their everyday work.

  • Review Firm's Goals and Objectives
  • Evaluate Organizational Structure
  • Analyze Internal Operations
  • Assess Strengths and Weaknesses
  • Review/Develop Position Descriptions

Profit Planning Services

  • Develop and Review Annual Profit Plan
  • Define Annual Revenue Potential and Target
  • Prepare "Break-Even" Cost Analysis